🌍 Épisode en anglais, avec sous-titres français disponibles sur YouTube.
A few years ago, ENVE was on the brink of bankruptcy.
Today, the brand is undergoing a full transformation under CEO Mike Stimola, with the ambition of crossing the $100M revenue mark.
In this episode, he shares how he took the helm at ENVE, the strategic decisions he made to turn the company around, his vision for the future of the brand, and what it takes to turn a niche cycling brand into a major player in the industry.
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Chapters:
00:00 Introduction
02:06 What people should know about ENVE
03:32 Company culture
05:42 The situation at ENVE and the needed changes
09:14 The state of play at ENVE
15:31 Mike's background
26:30 The vision for ENVE
32:10 ENVE's new owners
34:01 Mike's wildest dream
37:13 Where Mike thinks ENVE can go
40:04 What to expect from ENVE
44:40 New competitors
48:38 ENVE in 5 years
51:00 The challenges of producing in the US
54:38 Mike's perspective on the bike industry
01:02:51 The future of the industry
01:07:27 The role of Mohawk Cycles, European distributor
01:12:39 Distribution in Asia
01:15:03 ENVE Motorsports
01:19:07 Sustainability
01:23:49 What we can wish for the future
01:24:44 A next guest?
01:28:18 Acknowledgements
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