#60 - Rob Roskopp - The story and vision of the man behind Santa Cruz Bicycles.

#60 - Rob Roskopp - The story and vision of the man behind Santa Cruz Bicycles.

Rob Roskopp is a former pro skater and the co-founder of Santa Cruz Bicycles.

Rob’s name is firmly tied to the Santa Cruz Brand


First, since he became a legend of the sport with his iconic Pro Model board, a masterpiece that captured the essence of skateboarding in the eighties.


Second, because he spent 20 years as the CEO of Santa Cruz Bicycles after co-founding the company in 93.


It would be pretty common today, but it’s worth remembering that the first bike that Rob released with Santa Cruz in 93 was a full-suspension model
That gives you a sense of how visionary he already was at that time.


What followed with Santa Cruz bicycles is a masterclass on how to build one of the most desirable brands in the world.

So when the news broke that he had joined the board of Specialized Bicycles, it was a huge shock in the industry. 


I wanted to learn more about this and reach out to Rob to get more details about what we can expect from him in the future at Specialized.


In this episode, expect to hear about:

  • How Rob sees the introduction of skateboarding as an Olympic sport

  • The roots of his passion for bikes from a young age

  • The story behind the creation of Santa Cruz Bicycles and how he built the brand we all know

  • His thoughts about the situation with Pon Holdings

  • The fun story of how he joined Specialized

  • His role in shaping the future of the brand as an advisor

  • His predictions for the future of bikes and e-bikes, and how this could impact your life

  • And much more.


And now ladies and gentlemen, please welcome my guest for this episode, Rob Roskopp


Hi everyone and welcome to En Roue Libre,
En Roue Libre means Freewheeling in French.


With En Roue Libre, dive deep into insightful conversations with inspiring stories, expert advice, and latest trends from athletes, experts, entrepreneurs, and personnalities among the cycling world so you can ignite, fuel, and grow your passion for cycling.


My name is Antoine Taillefer, and you are « en roue libre ».

---
In the next few months, I will release more episodes in english with more amazing guests like Rob.
But I can’t do this without you.

If you want to show your interest for this content and also let my future guests know that they should come in En Roue Libre, 

a very simple and quick thing you can do is subscribe to the show.


With this very little contribution, you help me pushing that direction, for you.


And now, ladies and gentlemen, I leave you with my guest, Rob Roskopp

--

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Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.


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with inspire stories, experted vice and later strains from

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atlet expert entrepreneurs and personalities.

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A monde the Cycling World so you can eat Night fuel and grow your

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passion for Cycling. My name is Antoine taillefer and

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you are Andrew libre. In the next Freeman I will

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release more Episode and English with more Amazing Guess like

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content and no that that shout come in en Roux libre, the very

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very Little contribution you help me pushing that direction

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for you and now late is and gentlemen I with my.

00:02:05
Guest, Rob Roskop, so Rob. How does that feel to see the

00:02:15
skateboard at the Olympics, you know ?

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quantas for me wasn't import important par II did it for are

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live is that ? It protuan the door and get to

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thousand people skateboarding. That's Little scene in the movie

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not a judge and in what ever homely Georges and eat One as

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room person and what do you do ? Tenders Denis Lived Didges

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personal of what this personing in my View, I can't be very on

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fair. You can I have Real Company and

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gans are you Company and against there's a lifestyle.

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Because all I this came from skateboarding all that tricks in

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the moves that we in vant it back in the Day we are the name

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event Skype and snowboarding he I gave skateboarding alone to

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really. Extended and beeking social Life

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see it Bing party Olympic I this that Bing there is a that.

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Do you considents the skateboarding Lost a bit of it's

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Core Spirit by being a the Olympic ?

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You I just mixed a bit more Man streaming a Sense you it it it's

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cand it sight and now you've got to did I do you can test in

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there what ever Series is a Wall skateboarding like I for you

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that there. Life in Love is AII still that

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to I Cup to I, to I to I to I, to I, to I do it is this is not

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that what I do that. It's up bike related podcast,

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Let's chat any it about about you was important for me too to

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ask you discretions because of you like you were and you are

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still involved with San Andrews in Times of skateboarding will

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chat a beatlight about San cruse in Times of bike but before that

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II would like to to to understand.

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Because I know the Story of How you found it Sana Cruise by

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cycles, but I really want to want the stand.

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Like How, How, How do you start a Company like that ?

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Like How How do you like come from the idea of How Let's do

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bikes and OK who are Doing bikes and all.

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So the Choice of the specific bike that you first release.

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Rich was Amazing a time we don't I would like to to understand

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How did you start ? Santa Cruz and How ?

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national a Power School and there is this is our.

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comfort every through there with you.

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from high. The hockey with pray with the

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most and from we we will national tourna's were best in

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the country I want my Friends want to play Fast and hocky and

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to sensinet et what would you that.

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everyboard ? That could on my way after skate

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for there way that I did I did I did I did I did I did I did I

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motocross champions back in there.

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national cycle Crossing. The Corses, the sexe to cross

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corses, we hent a time we Call in jungle cross the World.

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I am not a goes gonna Cry I can can you that that's some fair

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bond up so you can't you that that's there way.

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There is on way asked is question is because I receive

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that the guest Olivier bossard who work on The Sun byes have

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the time and he introducted the suspension because he was a

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motocross rider and he I was shock by the fact that the

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Mountain byes at the time where behad no suspension Or sheety

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suspension. And so he had to he felt that he

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hat to improved that by braining some motocross technologies

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which where not really technologies it was just concept

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today backdan you can do who were you can do who we did I

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back band today because it take there from your competition.

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stage like did you have anything in mind, did you want it to do

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like OK we want something simple that Works Or like did you have

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Or ready in in mind what Santa Cruz bekin after ?

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Why Sana Cruise be came the Brand it is at the moment I.

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Want to people, the people, the people, the Brain, the Journey I

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want make it but my back and skate for it and what i'll learn

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to Rich, Rich way, my business mentor.

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this is a Group and resonet. What is ?

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when like beginning of like twenty like wait to Kay the

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product where aluminium byes not so sexy but the work the what

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this very high quality. Let's a stamp on the bikes but

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the where not cool at this stage yet so do you so did you have

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the intention of bringing some coolness in the bikes and to to

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to make it merge and and because you had the team and the bikes

00:32:01
and the image and the Brand so How the that Click.

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make and better and were looking in there back in nineteen.

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And I Go last the three years and best who shut down ninety

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Nine I'm looking for what what's next and without it would Paul

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Were in discussion four that will there will I will I will I

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will I with looking for this time when I did I would I would

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I would you that. I like what it ain't sebest

00:34:05
system out there you can make was a suspension and and

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suspension and is I be p was superhal there with it was if I

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did you was an is you Kiss the party is this pear in the way.

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I gissed a people are people in the industries and people are

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what I Call I got it that. Now the road against to building

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most are bucks and developing and process Bee pies very

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complex and it's you are all tour bever point just like it a

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change is like a thanks it's it's.

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Take it to really gittle Hands with it with a really what are

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you with you that with you that is in there is are you ?

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Or make the best product you can and the communications Love ging

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the VPP that a point an and we all we all Lions it to intent

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here built in this will hard with what I didn't I didn't I

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that I did I will that. I got it.

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Is AI can is like AI, can is like AI.

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there and there and are you are there and they.

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You feel let it's to VPP that Broad the Brand as it bekin like

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a One of the major Brand with top nutch innovation.

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liver is there is there is what were there is a Brand in the

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marketplace and. Okay, so VPP, the Blair, the two

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steps four bringing making San a cruse.

00:39:01
What it bekin team ? A Carbon Bike event back.

00:39:24
We Hand prod types back and ninety five.

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But the class got to high and and I than listen to some some

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design and then workout but this was ninety five you're Call what

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you're Call you are with you are lumen open tool and goose two

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thousand eight we start the Dream all the Ground World

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rewind. Ah, and and I think, Oh, Nine,

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two thousand and ten away and I need to know and I need to

00:41:02
thousand and 6. A hold you design cute to the

00:41:19
industry with more organic chap and a release start a Carbon.

00:41:32
Bike and twenty TEN with gonna he One marbor the first will Cup

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on the Carbon back first when rock up when and a scene time

00:41:53
all so we eat two thousand and Nine Brother wills.

00:41:59
So if with that Story, like would you, if you had to start a

00:42:08
Brand right now with you do the. Exec thinking.

00:42:27
Like Company that's more fortable not express that's more

00:42:36
that with a prening in what are that with a Technology in three

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d prening I think that I think that's therea.

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Into the burles industries and for a Bull cust in Or not

00:43:08
heaving the hard way, thank you do now.

00:43:14
So if we if we more for what are you so like if you here to Go

00:43:21
you made the decision to to celebrand to to the Group can

00:43:28
you ex plain so I have to questions why did you do that

00:43:34
and if you had to do it today would you do it ?

00:43:44
On everything in Life is about timing right ?

00:43:47
And that time my Kids there do you know anthem to be partyeby

00:43:56
continy Or working to by continy and all sour the time I can want

00:44:04
it is a County with you Pretty sizeable County that time.

00:44:09
In you have a what i've wait you're shoulders he have a les

00:44:29
employees there Family is the all they all they all they.

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Experience and do and I made sans so yeah, I think but the

00:44:49
time in the Brand was an al Crazy traductory with grown

00:44:57
every year substantial. Is this is the time because to

00:45:07
Go to the next level in business it's Dirty is level sorry hear

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is here is there is here an Andy girl can't Stay here for bet can

00:45:19
recoupe here Energy Series week and the money you need to Go to

00:45:24
next Love so eat level gets harder and more expens of and

00:45:29
the next Love with you really takes band in Europe.

00:45:33
And to be Love this reason in not with gonna cost and the

00:45:36
1000000 and that that's like that like that like that.

00:46:03
Here here IAII wis you to season are were that money and it was I

00:46:11
Go time is some count me and sof it's a time I was I was I was I

00:46:26
was I'll eat it's I way it here. So my 2nd question, if you had

00:46:34
to do it again, would you do it after ten years of experience ?

00:46:43
It's the pence of the time, I will not there.

00:47:30
Do it a way it it's all best on time in the circumstance is.

00:47:39
Anthem, I'm so my 2nd question is like do you have any regrets

00:47:46
of selling the Brand and being in the situation you are in the

00:47:49
moment ? Not Real et dont heavy regrette

00:47:55
it's on force United. It and did like the way it I

00:48:02
think that I was this see that going to Beyond there think your

00:48:10
Gone in froming now it's like it to early.

00:48:23
This what happens to bet zog in ?

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At Scott, is that I ? I know I'm I got no, I'm I don't

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was in the resting to Real in the Press for side so basshill.

00:49:28
The all thing was Go on like that, we turn cove if this

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people that back in there with me.

00:49:57
I'll eat, eat, eat. Thank you are you that's you

00:50:04
are. You that's it about it about it

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a howed that's it for you How did you mets say leave that we

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we we so you you not we didn't really so you but you that.

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Pictures, abouts like Reading, you know, bites and drink.

00:50:26
What ? So what did you do ?

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Do Dream that, Dream that. Bing that I've don't say that

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you're. Here point now the una bran

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words growing and he How you navigate to is rave Times so

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Press all design de de de meet and I got II can every that.

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De e back. Sort de de Uno E Backs I Backs I

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Backs I Backs I backs are you. A reason Times that was a you

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need to looking and I want to try that was it.

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Sare bernay of the passagerie with San Andreas.

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What I was there to hear was that.

00:52:43
I'll will be not way is like okay Ben nerd down what's next

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I'm with looking for they that. And a it's in an ever had it's

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fight to here and we were Real in House for in now it's a time

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and I will sloking for a House to there is Love with you can't

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be rainall House in Investment and and we started remall in

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this and so what we more that would in there is that would you

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do. About a next for here the House

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Wherere Now with for self and i'll Go you Call mean is I would

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you take an I got you like to like it's what i'll eat it's

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what I were got it. Before he did so I know anyway

00:54:16
so you movie and right an I don't say noth it I'm not

00:54:25
there's in there's so what I never with you know what you

00:54:33
know what you're the never why next to me in a cross to me.

00:54:41
And I did back as you are what I didn't.

00:54:51
I would that I there with what I didn't.

00:54:55
I did. I did.

00:54:56
I did. I did.

00:54:58
I did. I did.

00:54:58
I did. I did.

00:54:59
I did. I did.

00:54:59
I did. I did.

00:55:00
I did. I did.

00:55:00
I did. I did.

00:55:02
I did. I did.

00:55:03
I did. I did.

00:55:03
I did. I did.

00:55:04
I did. I did.

00:55:04
I did. I did.

00:55:05
I did. I did.

00:55:05
I did, I did. I did, I did, I did, I did.

00:55:37
That's outd started and was to you're got where is star talking

00:55:46
about there is thing we can do you know with you specth what

00:56:00
you're with you hard with you hard with what I Real what I

00:56:02
Real intent the Survey were what people.

00:56:06
By I know What a brans handel warrior's bike severyth right

00:56:16
that is the gospel is Forest and my hold thing for me with what

00:56:25
with what with were with what with you.

00:56:36
Will my when are four tears there is that that that was

00:56:42
something I Fall to was I was I was I was I.

00:57:01
Was I was I was. To pok and to piece of Mike

00:57:09
with. The TEE shirt and the with I,

00:57:28
with I, with I, with I. What do IT Bill and where to

00:57:40
you ? What cool of the biking is

00:57:41
everybody for you match a thing you are you know what you was

00:57:46
someet what I was you'd are you got it people in that's thing

00:57:55
thing it all is calling everywhere super passionnant.

00:58:03
And I am Express all eyes is band ohh years very can system

00:58:08
about that what was cool was who what in the machine shop the

00:58:15
machine shop is of the huck super Press of and I can a when

00:58:30
how ? And I am not a people, I am in a

00:58:33
thousand to people we had hundred so I again me some Pride

00:58:40
in the sens let we can be against is gonna know.

00:58:59
Can we June is might is our to really cut good back in and

00:59:07
Natural were this my canal Song I'm on the Advisory Board and

00:59:21
content this is Real like. That's.

00:59:32
What do you think ? So where do you think ?

00:59:47
That specialist can Go. Do you can be you have to be

01:00:07
paranoid and business you have to cost of be looking out and

01:00:12
say White everybody US is do you and take not it up to Sing time

01:00:17
forkesting super Heart in what you and I do what you wanna make

01:00:22
and making you that it's aces to cute.

01:00:26
The keitings are exécution and distribution and business, and

01:00:31
not without that you can't Love. I think a spécial I that I very

01:00:40
good team around it hard Times what thin other.

01:00:54
It's juste it's a good time to you are you for what what does

01:01:01
you do it considéring it's Canada horses the reality what's

01:01:07
going only industries with gonna nothing True that this is a time

01:01:16
you he do the Harvard he if you don't right now.

01:01:51
I thank. I've got a good Gross, but this

01:01:53
point and is so Little things that's what I Hope to Brain in.

01:02:06
The. Table and help can you give it's

01:02:19
not that. Teasing

01:02:34
so. Much.

01:02:54
What are ? You would you here ?

01:03:04
With You'll know what I think it's over walming and somewhere

01:03:16
is are thing people. And that's that I am not is it's

01:03:53
can have is what's gonna happy thank because is noth because

01:03:59
it's so connected it now know what it's when it happened where

01:04:11
it's not back in the Night is pour save you be I can be up to

01:04:16
mute because. What about technologies on ?

01:04:57
Ebies, do you believe for example in the like integrated

01:05:05
transmission for example Or do you believe that we will have

01:05:11
the railers for a long time ? A Pursuit III Hope not because

01:05:24
really I for see the bite be coming this thing you it's more

01:05:31
a be comes a more a more that you's are this that you say

01:05:38
everything beacons more more in there.

01:05:46
He need for example we just training want to ear the Oil

01:05:51
Mother in Real at sit I will in charging your Battery there's a

01:06:11
way there. What about wait it say of the

01:06:20
byes like were thing no byes with full Power and full bitery

01:06:25
going billow de twenty k Mark I ?

01:06:30
Do. You feel like it's the like e by

01:06:33
that I going to be more important in the future Or you

01:06:36
see the wait of the full Power e bike like redew thing theread

01:06:41
you thing where where do you see de The crossing ?

01:06:45
Sorry a my question is long about do you see One bike at the

01:06:51
end that is a another fifteen Kay who One stat.

01:06:59
So that is the Let's aay Fifty kilogram's bike full Power.

01:07:05
Will that be the norm ? It's for it because for someone

01:07:11
years. We were are is this in there

01:07:24
way ? A protege Launch Or if I'm been

01:07:43
in there lift a Real lift all behind they a back but the

01:07:54
rester time Lonely bike and whys at because.

01:08:29
What are you high Teen yes sixteen thirty we will run and

01:08:36
thirty to pound but what a Guy like feel back for the guys that

01:08:41
point was OK who you get down that light in the way what you

01:08:49
got you rock corn is thing in more right and you don't have as

01:08:55
much Control the way. Help so it's canal dire can I

01:09:01
come back up in wait a but not thing to run around thirty 6

01:09:05
thirty eight pounds and I know that like I'll know it's Cup in

01:09:15
the back to keep. The momentum in the Burns.

01:09:25
Witch is Funny you Kiss it to release stiny by the CSG is a

01:09:29
Love right there what a like about eat back is it offer were

01:09:35
traction what are you forty five pound that here what it offeres

01:09:42
a Love more traction and stability when you ten it and

01:09:47
I'll like that right so I think this is it's not to be this.

01:09:55
Thirty two pound bike and is nothing be is forty five pound

01:09:59
bike I thank it's Connery a full Power Big Battery hard Rain to

01:10:06
Battery thirty thirty 6 thirty et pound I think that's switch

01:10:14
back because i've got. That's What to Sense, and an I

01:10:26
take that World will. That excellent so Electronic

01:10:31
suspension middleway e back anything US.

01:10:39
Any. Secret that you want to share

01:10:42
with US that you can't. Talk about any say good Ah I did

01:10:49
in interview thank about. A Agen experience of rarting

01:11:30
about in the sens Love thin thing that.

01:11:48
About what you just Sade what do you think that the riders need

01:11:52
because like we talk about the Development of technologies and

01:11:57
suspensions and like the right and the wait what do the riders

01:12:03
need that dies don't know yet a what I.

01:12:08
This can I goose back what we talk what you are you.

01:12:18
Can't people this wanna be have them in rider backs so I think

01:12:22
that's where it would conting you to evolved to the who we

01:12:32
less mated as I requared to rider back sake it.

01:12:37
In the garage because with Sean the the latest bike from

01:12:43
specialist with the Epic. That you can you can have this

01:12:49
One bike and do from hard Core cross country Racing to like

01:12:57
trail and like down country. And then ?

01:13:00
You have the New stumpy fifteen where you can do like trail to

01:13:06
King of Andrew is riding, so is that the like Simply Flying the

01:13:13
Queen ? You are Pretty much that I that

01:13:16
was in there this Song is stoping and that come on more

01:13:27
more by extend road is I he juge Development that's not small One

01:13:35
that that because that shot you can't ready is your a

01:13:43
quiversize. I Thin I think that's gonna be a

01:13:50
Big product in revement to you requarement the have to retready

01:14:00
to maybe just a won bike here baby he goes that to you know

01:14:06
you have any bike and and you have.

01:14:14
So that can a what I comes you are you that I.

01:14:28
That I, that I that you try that you that you loved so much like

01:14:35
we talk about the unknow I did you see some.

01:14:39
Some cool back you talk about the orbea Rise.

01:14:43
You are you thin there's a lot it Doors what are you want a

01:14:46
really good box and you talking about small difference between

01:14:56
all is different like cut me Ah but to the to the Jenny shock

01:15:05
again point that's up private there for Space Life and nothing

01:15:11
in manage. This no not use can have that

01:15:16
that that's not reason to would be happ I have a Life for the

01:15:23
Count me and affect et you got something that really greatly

01:15:27
improve the ride over what a Pretty was in this is that we

01:15:35
won we wanna we wanna ride the best in we wanna in the ride so.

01:15:43
Former plus I didn't. I am I am sixty One again and I

01:15:57
am want it's it's it's it's it's it's it's it's it's it's it's

01:16:03
it's it's it's it's it's it's it's it's it's it's it's it's

01:16:10
it's it here. What are you, are you, are you,

01:16:17
are you ? Are you, are you ?

01:16:21
Are you are you I with you are you I was you are you couples

01:16:38
Beats different. But I think is gonna be help for

01:17:12
I getin that and but in I know like a that I did you as were

01:17:17
cross country pro the points we won it have fun and it's gonna

01:17:23
here. I Tell Let's Story Pretty of

01:17:31
Fendor I COPE I have a chance to try to follow Nico vuous on he

01:17:37
is. Home trace riding e bites I I'll

01:17:41
never never ever sweet that much try to ride a bike because you

01:17:49
was riding some trace I would never considère I ridable up

01:17:55
here so going down it's it's OK we no that nikko is the Man but

01:18:01
going up like you you would sweet everything you have in

01:18:06
your. How a Body Times of water so yes

01:18:10
bad Reading any by can't be Pretty challenging and enter so

01:18:13
happy. To you can't you can that you

01:18:22
can't Love you, that you can that's it that you can't did you

01:18:35
that ? What are you the most excited

01:18:47
about with the next fuel years ? What ?

01:18:57
You to your let I collaboration with a work with Specialized and

01:19:01
maybe with the Industry Engineers.

01:19:08
Really being part of a Teen make possible much better product

01:19:20
twenty forward products that will changed industrian in

01:19:27
improved the riding and. What what can ?

01:19:43
We wish to you for the next you year, let you will rock in.

01:19:53
The back in the three. I'll noth I'm nothing express

01:20:12
for I did I you got it hister I would.

01:20:22
I down I would today I would you this you got that I would this

01:20:28
you that's I want that I want this want to here in in this

01:20:31
pokast who would be. You're are you can e were are

01:20:47
you can not ten a question but a long not alone Quick Story I

01:20:54
talk there with you're with you. He he I Love is it an every

01:21:39
sport to be a top the Game it's all Heart is ninety for sent

01:21:48
here and temper sent. He is that's it minal to pass it

01:22:08
do it and that so we broth and here there and he was there he

01:22:26
was there was a central Game changer of the sport he Kay Men

01:22:32
is somebody that here like he is not be know.

01:22:36
He King in a short pirate a time and turn a sport dans a best for

01:22:51
a better i'll people what I'm are you that.

01:23:06
I did you with a rock star attitude.

01:23:11
I think we o Love you. On everything I would be a

01:23:26
Amazing guest and ESE changed the sport Forever and.

01:24:02
That's What I Call in there with you, with you, with you, with

01:24:10
you's what do you so what it all.

01:24:17
They we talk we Cedric about all bad ?

01:24:22
Partner want it to beatnico using some some strategizes for

01:24:27
that like train to to chum Sandrine.

01:24:33
And, you know, is a girlfriend, and if I Love Cedric is a Crazy

01:24:48
Mother fucker. What you done ?

01:24:52
I loved that ride, cous. You can't.

01:24:54
You can back it up in race and ride and kick it.

01:25:01
Thank you. For this is Rob thank you some

01:25:07
for your time I Read you perch eight spenning this time with

01:25:10
you sexe a Legend in not only Mountain back, but all soon

01:25:15
skateboard and. You sheving everything that you

01:25:18
done is a swing spiring noth yeah for for someoney someone

01:25:25
people and and see What you could do with do is that is this

01:25:31
is something that is swing Pretty that this.

01:25:39
Wing you. Euh, I'm not going to be at the

01:25:45
World, I'm going to be in the U. S at time that yeah, will meet

01:26:02
will meet soon when it's with who ?

01:26:13
Euh in a mix what a sinnic it what not he with we much the

01:26:19
water manager that I canari specter there is kick that so.

01:26:34
We I had of you is team member in the podcast like Jack Loïc

01:26:40
and and I Love you to you here that it's in french sorry III

01:26:50
will about thank you someout robe thank you some.

01:26:57
Bye bye, thank you. For whating all isning to this

01:27:02
Episode of en roue libre. I Hope you enjoy this

01:27:05
conversation. If that's the case.

01:27:07
I have a small. Father to ask you, Please ?

01:27:10
Subscribe to en role libre you can't so live a kine comment and

01:27:15
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Antoine Taillefer,Taillo,En Roue libre,podcast vélo,vélo,en roue libre podcast,podcast industrie vélo,podcast mobilité,podcast mobilité douce,podcast milieu du vélo,podcast cyclisme,actualités vélo,podcast milieu vélo,emission vélo,actualités cyclisme,actualités monde du vélo,actualités milieu du vélo,actualités VTT,actualités cyclismes,interview vtt,