Rob’s name is firmly tied to the Santa Cruz Brand
First, since he became a legend of the sport with his iconic Pro Model board, a masterpiece that captured the essence of skateboarding in the eighties.
Second, because he spent 20 years as the CEO of Santa Cruz Bicycles after co-founding the company in 93.
It would be pretty common today, but it’s worth remembering that the first bike that Rob released with Santa Cruz in 93 was a full-suspension modelThat gives you a sense of how visionary he already was at that time.
What followed with Santa Cruz bicycles is a masterclass on how to build one of the most desirable brands in the world.So when the news broke that he had joined the board of Specialized Bicycles, it was a huge shock in the industry.
I wanted to learn more about this and reach out to Rob to get more details about what we can expect from him in the future at Specialized.
In this episode, expect to hear about:
* How Rob sees the introduction of skateboarding as an Olympic sport
* The roots of his passion for bikes from a young age
* The story behind the creation of Santa Cruz Bicycles and how he built the brand we all know
* His thoughts about the situation with Pon Holdings
* The fun story of how he joined Specialized
* His role in shaping the future of the brand as an advisor
* His predictions for the future of bikes and e-bikes, and how this could impact your life
* And much more.
And now ladies and gentlemen, please welcome my guest for this episode, Rob Roskopp
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Hello everyone and welcome to En Roue Libre.
En Roue Libre is the show that sharpens your knowledge of the cycling world.
En roue Libre means Freecoasting in French
And in this show, i invite you to join an in-depth conversation between cycling enthusiasts and discover inspiring journeys, tips, and the latest news from athletes, experts, entrepreneurs, and key players in the cycling world to ignite, nurture, and grow your passion for cycling.
My name is Antoine Taillefer, and you’re listening to En Roue Libre.
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In the next few months, I will release more episodes in english with more amazing guests like Rob.But I can’t do this without you.If you want to show your interest for this content and also let my future guests know that they should come in En Roue Libre,
a very simple and quick thing you can do is subscribe to the show.
With this very little contribution, you help me pushing that direction, for you.
And now, ladies and gentlemen, I leave you with my guest, Rob Roskopp
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Episode Timeline
04:09 Thoughts about seeing skateboard at the olympics
08:14 Has skateboarding lost some of its core spirit?
09:15 Can teh olympics be finally positive for the skateboarding community
11:05 How he started Santa Cruz
24:19 did he knew where he wanted to take Santa Cruz Bikes?
25:30 How he explains the success of Santa Cruz
33:51 How Santa Cruz Became cool?
39:43 and the bikes became sexy
43:57 Would it be possible to create a brand like Santa Cruz now?
45:24 selling to Pon, what were the reasons and was that a good idea?
49:34 any regrets?
50:15 same story with Beat Zaugg from Scott Sports?
52:15 the transition
56:02 Mike synyard
01:01:33 Where can Specialized go
01:08:50 what's the future of ebikes?
01:12:28 any secrets to share?
01:13:51 what do the riders need?
01:14:57:17 Less bikes in the garage?
01:16:26:24 The best bikes according to Rob
01:20:47:27 what he is th emost excited about
01:21:34:01 what we can wish to Rob
01:22:17:11 any guest he'd love to hear in En Roue Libre
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🎧 Where to listen to other episodes 🚀
► Youtube: https://bit.ly/3o4Jfcc
► Spotify : https://spoti.fi/3V0LR95
► Apple Podcast : https://apple.co/3Nfo5C4
► Deezer: https://bit.ly/3uKvi6F
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🌐 my social media
► Site web : enrouelibrepodcast.fr
► LinkedIn : http://linkedin.com/in/taillo
► Instagram : https://instagram.com/enrouelibrepodcast
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Le podcast En Roue Libre est produit par l'Agence Line.
Si vous avez un projet, une entreprise ou une activité en rapport avec le vélo et que vous ressentez besoin d’être entouré par des spécialistes, pensez à faire appel à LINE, l’agence conseil 360 spécialiste du vélo.
Pour en savoir plus sur comment Line peut vous aider, rendez-vous sur agenceline.fr
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Pour sponsoriser En Roue Libre, je vous invite à me contacter sur Linkedin ou sur enrouelibrepodcast.fr
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Habillage musical: Gracias - Hicham Chahidi pour www.musicscreen.org